“Our thesis is that any one visual problem has an infinite number of solutions; that many are valid; that solutions ought to derive from subject matter; that the designer should have no preconceived graphic style.”

“I like to reduce everything to its absolute essence, because that is a way to avoid getting trapped in a style.”

“I’d sooner do the same on Monday or Wednesday as I do on a Saturday or Sunday. I don’t divide my life between labour and pleasure.”

—Alan Fletcher